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There's an old saying that a person doesn't buy a drill because he needs a drill; he buys a drill because he needs a hole. In order to effectively reach an end-results-oriented audience, DRTV campaigns need to have compelling messages and offers that resonate with prospects and communicate “what's in it for them.”
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- Companies:
- Avalanche Creative Services
- People:
- Ava Seavey
E
Abny Santicola
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