Five Tips to Better DRTV

Below are some tips on creating successful DRTV spots offered by Ava Seavey, president of advertising and marketing communications firm Avalanche Creative Services, in a session at the DMA 2006 Annual Conference & Exhibition this past October:

1. Position your Web site URL as big as, if not bigger than, your 1-800 number. Seavey says some of her clients are getting almost 50 percent conversions on the Web as opposed to directly calling the 800 number.