Five Tips to Better E-mail Campaigns

Holland's session highlighted the following five statistic-based tips from MarketingSherpa research:

1) Welcome messages are the most read e-mails. Most people have automated messages that go out when someone opts in to their e-mail list that say something like, "You have subscribed," and think of these messages as routine administrative e-mails that no one pays attention to. But those messages, Holland says, are read by more people and capture more attention than any offer or newsletter your organization ever sends them again.