Five Tips to Better E-mail Campaigns

3) Thirty percent of e-mail addresses are changed each year, which means that they no longer receive your e-mails, e-alerts, e-newsletter, etc. It's an easy way to lose loyal supporters, but Holland suggests doing a postcard campaign like that used by Duke University. When a message goes out from Duke to a potential or former donor, if it is bounced because of a bad address a postcard is automatically sent to the donor that directs him to a page on the Duke Web site to update his information.