Five Tips for Courting the Mid-level Donor

In its whitepaper Courting the Mid-level Donor, fundraising consultancy Carl Bloom Associates offers these tips for doing just that:

* Study giving history. Although base-level donors often are one-up givers, you might be able to develop some mid-level donors among them by studying giving history for multiyear donors who tend to increase giving amounts. Consider testing a stretch appeal to these individuals with a special offer that emphasizes recognition, as described in the next point.