Five Tips for Courting the Mid-level Donor

* Be prepared to go the extra mile in your mid-level campaign. Direct-mail appeals should be personalized and should reflect the prestigious standing of this donation level. Telemarketing services should be of the highest caliber, even if that level of performance comes at a higher price.

* These people don’t want to hear about T-shirts and umbrellas. They want to talk about your mission, and why they care about it. Be prepared to give them regular outlets for this, including blogs, e-mail communications access, telephoned thank you’s from key staff members (depending on the gift level), and forums where they can meet like-minded donors.