Five Tips to Elicit Member-Created Content

The Nature Conservancy’s Flickr photo group has more than 11,750 photographs from more than 1,840 member photographers, evidence of the potential this tool offers nonprofits. Encouraging constituents to create content like this is a great way to harness the creativity of a mass of people and get them actively involved in a cause, Kanter wrote, adding, “Since they are not creating content in isolation, but in a social context, they may also feel a greater sense of belonging to your cause.”