Five Tips for Gutsy Viral Marketing

Now business-to-business marketers — and, increasingly, nonprofit organizations — are going viral too. When you look at some of these high-flying, over-the-top tactics that generate tons of buzz, you begin to ask yourself: “What can we do to ramp up from nothing to superstar status in such a short time?” Of course, finding the right trick can be difficult and certainly not foolproof, but there is some advice that stands the test of time.