Five Tips for Gutsy Viral Marketing

1. Be interesting. Does that seem too simple? Maybe, but those two words sum up the essence of what makes a successful word-of-mouth campaign, online program, direct-mail piece, podcast or blog. Don’t believe me? Read any of marketing guru Seth Godin’s books, and you’ll find that when you distill all the advice down, “be interesting” is the simple message that underpins it all.