Five Tips for Gutsy Viral Marketing

2. Provide for effortless transfer to others. Take your lead from health care professionals: Viruses spread when they’re easy to transmit. Make your message easy to transfer and duplicate: E-mail, Web site, graphic and software downloads work great. The Internet is a terrific way to disseminate information because it promotes instant communication. A digital format makes copying simple. From a marketing standpoint, simplify your message so it can be transmitted easily and without degradation. Shorter is better.