Five Tips for Gutsy Viral Marketing

3. Let your supporters do the work for you. This is an absolute act of bravery. How many companies these days put prospects in the same room with customers who are using their products and let them have an unfiltered discussion about what works and what doesn’t? It’s rare, but it’s oh-so-effective, and it’s easy to do with the use of message boards, chat rooms and other social-networking venues.