Five Tips for Making the Most of Blogs

Stephan Spencer, president and founder of New Zealand-based Web design and consulting company Netconcepts and a co-presenter of the session, says that these technologies can be used by for-profits and nonprofits alike.

Blogs — which are basically Web sites made up of journal-like entries — can be powerful tools for nonprofits in that they allow them to convey a message in an authentic, personal way that may not be possible to achieve on their main Web sites. Organizations can create individual or group blogs that give an insider’s view on the organization’s activities, mission, passion, etc. Blogs are also a strong search engine optimization strategy because you can focus on keywords that are picked up by search engines. For example, if you are a healthcare organization focused on a particular disease and you want more visibility, you can write blog posts about that disease and the programs that your organization offers related to it. As a result, your organization’s rankings on the search engines can improve.