Five Tips for Making the Most of Blogs

Spencer says when former President Jimmy Carter took a trip to West Africa in 2004, he wanted to keep a trip diary and post it on the Web site of his humanitarian organization, The Carter Center. Spencer convinced The Carter Center to have Carter do a blog rather than create a standard online diary. The result was a number of inbound links to the blog from outside Web sites as well as press mentions. A key to a successful blog, as evidenced by Carter’s experience, is to have it done by someone who has interesting things to say or is newsworthy.