Five Tips for Making the Most of Blogs

3. Use keyword-rich anchor text. For example, don’t use phrases such as “click here” when linking to a previous blog post or something on your Web site. These are what Spencer calls “throw-away phrases.” Search engines will associate these phrases with the page you’re linking to. So when you say “click here,” you’re basically telling the search engines that the page you’re linking to is about “click here.” Be sure to use link text that conveys to search engines the topic of the page you’re linking to.