Five Tips for Online Auctions

The online auction makes it possible for nonprofits to reach out to supporters who might not be able to attend gala balls and other live events, while having the added benefit of “bringing together” constituents from across the country — and across the globe — for a single event. Participants in your auction benefit because they have an opportunity to bid for something they believe in. It’s definitely a win-win situation. In a whitepaper titled “Five Keys to Running a Successful Online Auction for Your Nonprofit Organization,” auction-software company cMarket offers some helpful tips on how to best plan for and execute an online auction.