Five Tips for Online Auctions

Sponsorship also can increase your auction’s traffic by providing a usable customer base and network of contacts. Make sure to ask sponsors to advertise your auction on their Web sites.

3. The goods

Never lose sight of the fact that your catalogue of merchandise is the most vital part of your online auction. The simple equation? A great catalogue = a boffo auction! Pay attention to big-ticket items that will generate the most interest — like travel packages, sports memorabilia, art and electronics — but don’t neglect to feature a broad variety of items from the other end of the price spectrum as well. Visitors and participants in online auctions like variety, and it will help if you present them with a wide range of categories.