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But there’s good news, too. Data and personalization technology offer powerful new ways to connect with donors via direct mail.
Today’s savvy direct marketers are using data and the latest digital printing technology to develop data-driven creative approaches and mailings that are almost fully customized to the individual recipient. The result is more relevant mail and stronger donor relationships.
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- Companies:
- Marketing Communications
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- Jean M. Gianfagna
Jean M. Gianfagna
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