Five Ways to Promote Bequest Gifts at (Almost) No Cost

3. Write short -- 200 words -- simple, straightforward articles about what bequests have done to help your program grow. Go back to the beginning of your program and see if you can identify some early bequests that made a difference. The search could uncover some forgotten resources and will give you the names of some attorneys you want to get to know. If they're dead, locate the living members of their firm. Include an article on bequests in every issue of your newsletter. If you don't have a newsletter, consider starting one so you can let donors know what good things their gifts are doing.