Five Ways to Promote Bequest Gifts at (Almost) No Cost

4. Include photographs of those who helped, but also consider including photographs of the living family members of the person who provided the bequest. They usually will be pleased to be asked and they might become donors. If you've not received bequests that you know about, write an article about what bequest help can (or will) do, perhaps featuring a well-known person at your organization who can be quoted appealing directly for this kind of help.