Focus more on renewing current and lapsed donors than on acquisition

By Gail Perry

And this year, the stakes could not be higher. Donors have narrowed down the number of organizations they support, and they are making fewer gifts.

Here are your two top priorities for your year-end fundraising this year:

Get last year's donors to renew their gifts.
Get your lapsed donors back into the fold with a renewed gift.

It's not the greatest time to be going after brand-new donors. Studies are showing that nine out of 10 donors are not going to consider a gift supporting a new organization right now.

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Gail Perry Author's page Gail believes in parties first, rabble-rousing second, and having fun while changing the world. Gail Perry CFRE is an international fundraising coach, speaker, trainer and thought-leader. She is a leader in a new breed of fundraisers who are on the cutting edge of fundraising today. Her Fired-Up Fundraising approach, developed over the past 25 years as a nonprofit philanthropy expert, has helped organizations raise hundreds of millions in gifts. Gail's practical and refreshing approach to raising money in today's world is based on the very latest innovative fundraising strategies. An inspirational and popular speaker, she leads energizing fundraising workshops and board retreats around the globe. She particularly enjoys working with nonprofit board members, introducing them to a new perspective on fundraising and ways they can be successful at it. Gail's book, Fired-Up Fundraising, has been called the "gold standard guide to building successful fundraising boards." Gail got her start in fundraising at Duke University, and then went on to lead fundraising at the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. You can read Gail's weekly blogs at FiredUpFundraising.com, and also find her provocative articles at FundraisingSuccess, Guidestar, and Capital Campaign Magic.

Find the Gold in Your Fundraising This Fall