Focus more on renewing current and lapsed donors than on acquisition

By Gail Perry

So focus your attention on your loyal, true believers: your current and lapsed donors.

Renew your current donors first

Why? Because this is your money in the bank. These are the easy gifts. So go get them first and get them now. Clearly these people love, love your organization and your cause. They believe in you. They just may believe passionately with a deeply emotional connection to your work. They've voted with their money that you are a priority in their lives. This is the time to be all over your current donors — with love, of course.

« Previous 1 2 3 4 5 6 7 8 9 All Next »

0 Comments

View Comments

Gail Perry Author's page Gail believes in parties first, rabble-rousing second, and having fun while changing the world. Gail Perry CFRE is an international fundraising coach, speaker, trainer and thought-leader. She is a leader in a new breed of fundraisers who are on the cutting edge of fundraising today. Her Fired-Up Fundraising approach, developed over the past 25 years as a nonprofit philanthropy expert, has helped organizations raise hundreds of millions in gifts. Gail's practical and refreshing approach to raising money in today's world is based on the very latest innovative fundraising strategies. An inspirational and popular speaker, she leads energizing fundraising workshops and board retreats around the globe. She particularly enjoys working with nonprofit board members, introducing them to a new perspective on fundraising and ways they can be successful at it. Gail's book, Fired-Up Fundraising, has been called the "gold standard guide to building successful fundraising boards." Gail got her start in fundraising at Duke University, and then went on to lead fundraising at the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. You can read Gail's weekly blogs at FiredUpFundraising.com, and also find her provocative articles at FundraisingSuccess, Guidestar, and Capital Campaign Magic.

Find the Gold in Your Fundraising This Fall