FOCUS ON AUDITS Don't Be Afraid of the A-wordUnlike the tax v

4 Do the graphics fit the organization and the appeal theme? Or is something missing?

5 What are the elements of each test package? Are they "actionable"? What were the results from previous test packages versus the control package?

6 What postage tests have been done?

7 Have inserts been used? If so, in what segments and at what time of the year?