FOCUS ON AUDITS Don't Be Afraid of the A-wordUnlike the tax v

8 Is there an acquisition test package that would warrant use in the donor renewal program? Same for the opposite approach — a donor renewal package that, with slight modification, can be used in new-donor acquisition?

9 Have there been any premium tests conducted?

10 Is the organization donor focused? Is there a basis for a relationship, or does the conversation seem one-sided?