FOCUS ON AUDITS Don't Be Afraid of the A-wordUnlike the tax v

Creative audits can establish a baseline with which nonprofits can audit their competitors, too. Once a creative audit is complete, sample packages of organizations with a similar target audience can be obtained and then assessed. Even without results, a competitor's branding, copy, graphics, use of premiums, positioning strategy, thematic emphasis and other key elements within the program can be benchmarked.