FOCUS ON AUDITS Don't Be Afraid of the A-wordUnlike the tax v

FILE AUDITS

Another audit that should be done every year for a mail program is a file audit. Even the best creative might not be very successful if it's targeted to the wrong segments of the file. Crunching the numbers and having the ability to look at the underlying patterns in the data can help nonprofits create more strategic (and effective) mail packages.