FOCUS ON AUDITS Don't Be Afraid of the A-wordUnlike the tax v

6 How long does it take to get a second gift from a donor?

7 What is the time frame for donor lapsing: 13, 15, 18, 24 or 30 months?

8 What is the difference, if any, between premium-acquired donors and mission-acquired donors?

9 At which segments of the file should we aim most of our testing?

10 How do first-year and multi-year renewal rates compare to last year's rates?