FOCUS ON AUDITS Don't Be Afraid of the A-wordUnlike the tax v

3 Implement pre-lapse strategies such as sending a response-enhancing offer or a series of response-enhancing offers as a new donor is about to lapse.

Multi-year renewals

A good file audit also tracks the giving patterns of multi-year donors. Multi-year donors are a nonprofit's core donors — people who have been contributing for more than two years. Once a donor makes it past that crucial second year, he is more likely to give in subsequent years.