FOCUS ON AUDITS Don't Be Afraid of the A-wordUnlike the tax v

The size and quality of the lapsed-donor pool is directly related to the success of first and multi-year renewal efforts. Organizations that have a low giving frequency of new donors, and subsequently a low first-year renewal rate (less than 30 percent), will see a very high percentage of lapsed donors with just one gift. Within the lapsed-donor pool, the challenge is to determine which donors are the most likely to be recaptured and to focus energies on those segments.