FOCUS ON AUDITS Don't Be Afraid of the A-wordUnlike the tax v

In a creative audit, staff at the nonprofit and its agency partner work together closely. In general, the process involves three steps: the exploratory phase, brainstorm phase and judgment phase.

Exploratory phaseIn this step, the agency working with the nonprofit gathers and

displays all of the organization's direct mail packages for the year in a conference room. Results of each campaign accompany the samples.