FOCUS ON AUDITS Don't Be Afraid of the A-wordUnlike the tax v

Over the course of several days, everyone at the agency involved in the audit (typically key senior creative, client service and production staff) review each direct mail campaign carefully. They read through the letters and take note of how the donors responded to each appeal.

Test and control packages that are working well for the organization are analyzed, as well as those packages that are not performing well. Audit participants scrutinize everything from the look and feel of each package, to the production quality, to the overall effectiveness of the writing and design.