FOCUS ON AUDITS Don't Be Afraid of the A-wordUnlike the tax v

Brainstorm phase

In this phase, key nonprofit and agency staff members get together for several hours in one room for what should be a fun, freewheeling exchange of ideas, recommendations and commentary. Each campaign is reviewed one at a time, with a designated facilitator to help move the process along. Audit participants are handed 10 to 20 sheets of paper each and encouraged to write down any test ideas or new campaign concepts that come to mind. The objective at this point is to draw out as many ideas as possible.