FOCUS ON AUDITS Don't Be Afraid of the A-wordUnlike the tax v

Judgment phase

Once the brainstorming session is over, a master list of ideas is developed that can be reviewed with the nonprofit and agency staff and used throughout the year as strategies are planned.

Since creative audits can generate a hefty amount of ideas, a system usually is put in place to prioritize. Typically, nonprofit and agency staff use rating scores (low, medium, high) to rank the idea along several parameters: revenue potential, costs and degree of difficulty to implement. This rating method can help develop a short list of high-priority ideas that should be implemented quickly, as well as point out the strong ideas that may take several months or more to implement.