Focus On E-mail

Imagine the effect of one person sending 10 e-mails and then each friend forwarding another 10 ... and so on. If this happens five times, a single e-mail would reach 100,000 people.

E-mail greeting cards, or “e-cards,” are another way to build an e-mail address list through viral marketing. With e-cards, constituents can create their own e-mails — using your e-mail greeting card template, with your organization’s branding — to send to their friends and family.