Focus On E-mail

However, match-rates vary, and while appending solves the problem of matching e-mail addresses to current supporters, it is not a substitute for a long-term strategy to build and maintain your e-mail file.

Although building an organization’s e-mail file can seem like a huge undertaking, using some basic techniques makes it simple to get started or accelerate the growth of an existing list. And in today’s increasingly wired world, developing and maintaining a good e-mail file is one of the most important things you can do to support your organization’s direct marketing and constituent communications.