Focus On E-mail

With these simple and effective steps, your organization can begin building an e-mail file of interested constituents, and you’ll be on your way to a more effective e-mail marketing program.

Gene Austin is CEO of Convio Inc. and has more than two decades of experience in product management, marketing and sales. You can read more about this topic by downloading “The Basics of E-mail Marketing for Nonprofits: Using E-mail Communications to Build and Strengthen Constituent Relationships Online” at www.convio.com/e-mailguidedownload.