Focus On E-mail

FS: Any general thoughts on e-fundraising?

JS: Any organization that is not already aggressively gathering e-mail addresses from donors, offering donors the opportunity to give on- as well as offline or developing acquisition/conversion strategies for

visitors of their site who are not already donors will have a tough time catching up in the fundraising arena. Donors are more and more demanding and sophisticated in their giving, and nonprofits need to be ready to meet those needs on- and offline.