Focus On E-mail

consider setting out a newsletter sign-up sheet, or conduct a giveaway for attendees who drop in cards with their names and e-mail addresses.

* Promote the benefits of e-mail communication. When asking for e-mail addresses offline, emphasize to constituents the benefits of providing this information. Remind them that communicating online saves your organization money and administrative manpower, allowing more funds and human resources to go directly to fulfilling the organization’s mission.