Focus On E-mail

Also, underscore the advantages of timely communication — with e-mail, the organization can respond in real time to compelling events and update constituents quickly about important news, developments, events and programs.

Gather e-mail addresses online

Your Web site is the best source for reaching new prospects and existing constituents, and collecting their e-mail addresses. Web site visitors are interested in your organization (or they would not be coming to your site) and most likely will be more willing to provide their e-mail addresses.