Focus On E-mail

* Drive traffic to your site with each communication. Maximize Web site traffic by including your URL wherever you list phone numbers, mailing addresses or other contact information. This includes brochures, advertisements, staff e-mail signatures, voice messages, phone “hold” or introductory messages, and business cards. Tell prospects and supporters about the resources available to them on the Web site, and keep the online content current, informative and engaging so visitors will return.