Focus On E-mail

* Promote the benefits of online registration. Make registration compelling for site visitors so they will provide the information you want. Create special benefits for registered members and link to a separate page explaining the perks, such as free e-mail newsletters, advance notification of upcoming events, members-only pricing for ticket sales or special premiums. Then, invite site visitors to register by using an action phrase such as, “Register to receive updates” or “Sign up for our educational newsletter.”