Focus On E-mail

* Provide an online registration mechanism. Use a Web-based form that allows site visitors to register — preferably one that automatically captures their information in an online database. The registration form should be easy to complete, a fast read. Minimize the number of required fields that registrants have to complete — the more fields, the less incentive to register. Provide examples if the system requires data to be entered in a particular way (e.g., “Please enter dates in mm/dd/yyyy format”) to avoid frustrating registrants.