Focus On E-mail

* Use “quick registration.” Instead of requiring site visitors to complete a lengthy registration form, consider requesting only basic information (such as name and e-mail address) in order for a supporter to sign up to receive updates, e-mail newsletters and other communications.

Once you have captured this basic information, use follow-up communications such as online surveys to gather more information about each constituent, e.g., interests and motivation for getting involved with your organization.