Focus On: E-philanthropy: Upping Your E-appeal

Are you making the most of the Internet? If your organization is like many nonprofits, it might be time to rethink your online strategy.

Instead of thinking of the Internet as a sideline area rife with additional expenses and hassles, “all nonprofits should be thinking of it as a core tool,” according to Sheeraz Haji, CEO of GetActive Software in Berkeley, Calif.