Focus On: E-philanthropy: Upping Your E-appeal

Sally Green, HRC’s associate field director, who also recently was put in charge of the organization’s online efforts, calls online “the wave of the future.”

“The Web allows people involved in organizations to tell their stories,” she says.

For example, HRC members can create their own Web pages, which can be used to share their stories with friends and family, to spur action and advocacy concerning issues of personal importance, and even tie to e-mails to help raise money for those causes through HRC.