Focus On: E-philanthropy: Upping Your E-appeal

Another example of viral marketing: the recent Meetup, where more than 7,000 Americans signed to meet locally to discuss the federal marriage amendment. Meetup.com is a free, online service that organizes real-world gatherings of e-communities with common interests, and HRC tapped into it by placing a link on its site to help its members “meet up” about this important issue.