Focus On: E-philanthropy: Upping Your E-appeal

To help with broader attempts at integration, an e-team was formed two years ago.

“Everybody was doing a good job, but by forming a team, it helped us all recognize that what the right hand does, the left hand needs to know about and so on,” Crowley recalls. Now, she adds, “We’re trying to aggressively cross-market online and offline membership efforts.