Focus On: E-philanthropy: Upping Your E-appeal

“Through our e-fundraising drives, we have reason to believe there’s a lot of overlap in people who come to the site and people to whom we mail,” she says, “but it’s not all integrated on the back end yet, so it’s unclear. We’re working toward that end.”

Integrating is important and has proven to be worthwhile for his clients, Haji says.