Focus On: E-philanthropy: Upping Your E-appeal

NSALA’s Web site features a partnership with US Bank offering a branded affinity credit card. People who sign up for the NSALA Visa card will make a difference two ways: US Bank makes a donation for every new card it signs up through the site, plus a portion of every purchase made using the card goes to the animal-based nonprofit. NSALA also has placed buttons on the Web sites of other like-minded organizations to drive traffic back to its own site.