Focus On: E-philanthropy: Upping Your E-appeal

NSALA’s Web site has evolved into a place for donors and would-be donors to come and visit, spawning a successful, Web-based feature called the Cyberkennel.

“This is where people who are interested in adopting a pet can go and view the animals before coming to the shelter to adopt,” Wilson explains. “All of these tools get donors involved with the organization.”