Focus On: E-philanthropy: Upping Your E-appeal
Consider adding these five ideas to your online strategy
Crowley agrees that for HRC, getting donors involved and building lasting relationships is important.
“The more engaged our donors are in HRC, the more likely they are to contribute financially,” she says.
Alicia Orr Suman is the former editor-in-chief of Target Marketing magazine and a freelance writer specializing in direct marketing. E-mail her at aorrsuman@aol.com.
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